Marble Slab

Penny doubting doubting Thomas is the almost young purchaser of a stain Slab franchise and has two weeks to succumb a precise marketing plan to headquarters for approval. She require to make chance upon decisions including determining target market, location, promotion methods, return offering and fulfil her terminus of $400,000 in gross sales. Thomas has umteen internal resources to depose on. Since she is a franchisee, Thomas can abide by the abundantspread self-made business model that marble Slab has apply across the world. Franchisees set out access to assistance and expertise of the franchisors head off scratch. Thomas herself brings a green goddess of managerial experience, including a business dot and is familiar with how a franchise runs. Thomas has also been provided with a detailed sales breakdown that she can follow to electron orbit her goal of $400,000 (Appendix A). From an external perspective, the ice-cream marketing is growing and Marble slab offers a very unique experience, which will allow them to differentiate themselves from the competition. Baskin Robbins is the most standardized competition, since they function by stand-alone outlets and serve a wide variety of flavours (Appendix C). Marble Slab will target families, by skeleton in young children with their wide variety of flavours and toppings.

(Appendix D) take at Marble Slab allows consumers to have more decision exponent through their endless possibilities of combinations. People of all ages enjoy ice cream, so families with toddlers to families with teenagers will enjoy the Marble Slab family fun experience. It is recommended that Thomas runs her Marble Slab franchise out of Oakville. Oakville has a hi! gh fluid income and undersize direct competition, allowing for an easily reach fitted market. By situating in Oakville and commission on families, Thomas store will be able to profit long term through found loyalty. Marble Slab will be able to act as a new family hang-out place for Oakvillians where families can interact and interact with other...If you inadequacy to get a full essay, order it on our website: OrderEssay.net

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