Emp Motivation

K.J.Somaiya institute of management studies and research Case Study on Deshbandhu attempt trope: Priya Shetty Roll No. 48 PGDM-C Deshbandhu Enterprise Executive summary: Mr. Mayur Deshbandhu is the head of Deshbandhu Enterprise, a venture which is into the rail line of Oils and fats, Breakfast/Snack food and applied science items. They spark their Breakfast and snack food under the leaf weathervane name clap. After enjoying the market leader former in the 70s, the brand today faces stiff rock from its competitors who argon offering the same product at a lower price in the market because of which the applaud gross revenue has been showing a negative trend. Through this case we are trying to study and analyze the roadblocks the brand is facing and persuade corrective measures for the same. SWOT Analysis: Strengths: * BRAVO is a familiar brand in the soil from the 70s * pissed guest base of customers from Hospitals and hostels and 50% of the en tire sales have a go at it from them. * BRAVO is a well-known brand in the country from the 70s. Weakness: * The product does non have a heading in the Southern and the Western part of the country. * intersection visibleness is low in the retail stores where it is distributed. * The companys dispersion network is not upto the mark with tie-ups with solo 15 distributors across the country. * Advertisement of the product is not consistent. * The attribute of the product is not up to the mark. * Retail human relationship in terms of shores, incentives and rewards is not maintained properly as compared to BRAVOs competitors. * The promotion of the brand is not sufficiently done. Threats: * Consumers buy whatever is sold to them by the retailer without much partake on what brand is handed over to them. * equivalent and backing products are available at a cheaper run with much visibility. * Bigger players are off ering many rewards, incentives and mend mar! gin rates to the...If you want to get a all-encompassing essay, site it on our website: OrderEssay.net

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