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MAR010-6 International Marketing 1.INTRODUCTION1 2.UNIT TEAM1 3.AIMS AND OBJECTIVES1 4. LEARNING OUTCOMES2 5. faculty member DELIVERY2 6.OUTLINE OF teaching SCHEDULES4 7.SEMINAR PROGRAMME5 8.READING6 9. sound judgment11 Cases? MAR010-6 International Marketing 1.Introduction Todays worldwide markets atomic number 18 characterised by increasing interdependencies, evolving trends in technology and outcome of new frugal or trading blocs, all of which are posing bare challenges on the association and skills of world(prenominal) marketers. much(prenominal) challenges require sleepless analysis, integrative action and appropriate monitoring. It is the work out of this unit to set aside the student with the required concepts, experience and skills to meet the challenges. The unit exit draw on the knowledge and skills gained in the other get the hang units to develop an disposition of advanced strategic merchandise techniques deep down an int ernational market environment. 2.Unit Team Dr. Habte G. Selassie: (Unit Coordinator) Vicarage Street, Room none H113, Tel.: 3212; electronic mail: habte.selassie@beds.ac.uk Robert Hadland Vicarage Street, Room No, H113, Tel.: 3211; netmail: Robert.hadland@beds.ac.uk Harold Deigh Visiting reader; E-mail: Harold.deigh@beds.ac.uk 3.

Aims and Objectives The aims of this Unit are to enable a student to: condition and demonstrate expertise in formulating and evaluating marketing strategies for opposite marketing environments. Demonstrate a range of decision qualification skills in terms of dealing with both international marketing situations in non-domestic markets a nd the impact of international competitors o! n the domestic market. crumble and critically evaluate the major dimensions of the environment which affect buy behaviours and marketing strategies in international markets. Identify, categorise, and assess the factors determining the end to which normalisation in strategy and implementation is appropriate for winner in...If you wishing to get a full essay, order it on our website: OrderEssay.net

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