Ferero

THE FERRERO GROUP History The driving force behind the exploitation of the Group is Michele Ferrero. With his vitality and passion for cralimentation new products using innovational ideas, he has revolutionised the eating habits of one one thousand million millions of consumers. Thanks to the incessant and effective support of his wife female horse Franca, he was the first postwar Italian industrialist to open factories and premise abroad, good turn the company into a truly international Group. The grow of this mastery can be traced back to the 1940s. It was at that duration that Piera and Pietro, Micheles parents, succeeded in turning a pastry expose into a factory. These first, decisive steps forward were made give convey to the products invented by Pietro Ferrero and his young son Michele. Another factor in their success was the efficient sales network set up by Giovanni, Pietros brother. He died before his time, in 1949. The bag of Ferr ero is now in its third generation. Pietro and Giovanni Ferrero, Michele and Maria Francas sons, sharpen the Group as its Managing Directors. The company continues to grow under their guidance. So today, as in the past, it is a company based on a solid family structure.

In short, behind the brand, the balance sheets and the recurrence of a multinational company, lie the past, the present and the future of an dodgy and tenacious Piedmontese family. The entire Ferrero Group ended the 2008-2009 financial level with a consolidated turnover of 6,345 million euros, an increase of 2.1% (+131 million euros) compared with the previous financial year 2007-2008. The Group worldwide headed by its Chief Executive Officers, Pie! tro and Giovanni Ferrero includes 38 trading companies, 18 factories and jolty 21,500 employees. Mission High quality, crafted precision, product freshness, careful selection of the finest stark materials, watch over and consideration for our customers: these are Ferreros cardinal words and set which have helped make its...If you want to swallow a replete essay, order it on our website: OrderEssay.net

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