Firestone Case Study

Firestone: A Reputation Blowout The Firestone glance over & rubber eraser partnership was founded in 1900 by Harvey Firestone in Akron, Ohio. Firestone began their long relationship with the intersection go conjunction in 1906 when Henry fording purchased two-thousand sets of Firestone fag outs. In 1978, callable to defective tires, Firestone was forced to call back 14.5 million tires. They besides approach $500,000 in fines for concealing safety bothers. Since then at that place has been a life-size number of tire recalls and has been a major(ip) problem for the tire industry for over 25 years. This recall financially weakened Firestone and resulted in their merge with Bridgestone. In 1990, the Firestone Tire & Rubber Company was purchased for $2.6 billion by Bridgestone USA, Inc. In 1998, surface-to-air missile Boyden direct an e-mail to the National route employment safety device garbage disposal (NHTSA) advising them rough the potential dangers resulting fr om recent Firestone tire tread failures. No actions began to take place until 2000 when news reporter, Anna Werner publicize this story on television. Following this news broadcast, many citizens began to growl that they experienced problems as a result of the Firestone tire failures broadly speaking on the Ford Explorer sport utility vehicles.

This field of study study gives an overview about the controversy involving Ford Motor Company and Bridgestone/ Firestone, Inc. Both Ford and Firestone were aware that they had problems with their products prior to these accidents, but for well-nigh reason they did non take any action until the National Highway Traffic Safety Administration (NHTSA) intervened. The NHTSA was also to b! lame for their slow down repartee to investigate the potential dangers associated with Firestone tire tread failures. This proves that these organizations were not touch with the well-being of their consumers and their actions were completely unethical. Firestone tires have been linked to a large number of accidents that resulted in injuries and even deaths. Although Firestone knew about such...If you inadequacy to sustain a full essay, order it on our website: OrderEssay.net

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