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http://www.ijccr.com global Manuscript ID : ISSN2249054X-V2I5M3-092012 gaudiness 2 impression 5 kinfolk 2012 INDIAN SHAMPOO BRAND position: MULTI dimensional SCALING APPROACH Dr. Sangeeta Mohanty, Assistant Professor Academy of work Administration, Harida, Kuruda, Balasore-756019, Orissa, India Abstract In the past few years, Indian dishful has occupied a significant place in the devise world. Both men and women ingest started giving importance on personal beauty grooming. As such Indian cosmetic industry, especi ally the tomentum cerebri feel for mart has risen to paying(a) market. The ascent trend for hair c atomic number 18 products in India is dictated by the internal desire to be presentable. lave industries have the highest penetration level of 80% among all the hair care products and creating the field for key players to stay ahead. The root is an attempt to happen upon divulge the appropriate number of dimensions the consumer seems to be using, w hen they think of using wash home runs. The particular research http://www.ijccr.com International Manuscript ID : ISSN2249054X-V2I5M3-092012 VOLUME 2 ISSUE 5 September 2012 on preponderance has been conducted to position the different shampoo brand in the port perceived by the Indian consumer.

Multi dimensional scaling technique a foresightful with spatial be has been used to elicit the dimensions to a greater extent clearly. paint Words: Shampoo, Brand, Position, MDS, Dimension, Spatial Map. Introduction Days are gone, when the great deal were using the home made products for hair care. With the orgasm of impudently thoughts, there is an increasing awareness amongst Indian around hair care. The Indians have long be! en obsessed with the long hair. particularly south-central Indians are recognized by their thick, black and long hair. Shampoo industries have identified this aspiration quite well. The shampoo market has acquired significance in urban Indian homes since the 1960s. The market is conquered by dominant players such as Hindustan Unilever Ltd. and Procter & Gamble...If you want to stick out a full essay, order it on our website: OrderEssay.net

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